Commercial real estate trends to look out for
2015 is an exciting time for those involved in commercial real estate because everyone seems to be stepping up in a big way – from real estate firms to landlords, and marketing agencies to tech providers.
Everything seems to be evolving at a rapid pace, and there are all sorts of new creative tools, strategies, and methods just waiting to be harnessed.
Here are some of the top trends in commercial real estate that are slowly but surely changing the game in a big way:
1. Social media as an effective delivery tool
With a seemingly endless stream of new insights and content, social media is proving to be an effective delivery tool for a growing number of marketing teams.
As more millennials involve themselves in real estate, they are showing how everything is becoming increasingly interconnected. With platforms such as LinkedIn being used as resources for colleagues, potential partners and jobs, creating solutions and tackling challenges have become easier.
2. Crowdfunding to raise equity or capital
With the rise of online crowdfunding platforms, consumers have more direct control over their investments. This means investors gain access to better, more relevant information, and the average investor will want to reap the benefits available with private equity real estate.
3. Commercial real estate photography to help you stand out
Thanks to the rising popularity of aerial drones, commercial properties can now be seen and photographed from a host of angles – including views from structures that aren’t built yet but are now possible. This allows commercial real estate marketers to stand out a little better in overcrowded listing sites.
4. Improving technology provides marketers more tools
Technology has given marketers more tools that can help them promote commercial real estate. Everything from advances in 3D software, new listing and data platforms, online space planning tools, and crowdfunding websites have contributed to a more competitive market.
Though many of the new high-tech tools might fail, those that cause a significant impact on the market are bound to drastically change the industry.
